Acme Soap’s new “clean” and updated design

With a refreshed logo designed by Core Creative, will help carry the company’s brand, that has been under the same ownership since 1986, forward in the future.

So what is the difference between refreshing/updating a logo vs rebranding and when should I consider each one?

Refreshing a logo helps to upgrade a brand without significantly changing its core visual identity. You address the same target audience, but with the refreshed logo, you speak to them in a more engaging and contemporary way.

The goal of a rebrand is to completely redefine the brand’s identity, messaging, and direction.

Core Creative can help determine what is strategically best for your company or organization depending on your ultimate goal! Email katie@wearecorecreative.com to discuss what route is better for your business.